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In the fast-moving world without ado Internet has been largely driving our lives manifold and the in-depth penetration of the Internet in every sphere of life is the reflection of the times we are living in and it would be unthinkable to even imagine life for a day without having any access to the Internet in today’s day and age.
No denying that Covid 19 pandemic has had devastating impacts on the economy, health, business and on education sector across the globe.The truth of the matter is that still major economies of the world couldn’t recover from it and having harrowing time dealing with the adverse impacts of Covid 19 crisisbut on the flip side e-commerce businesses worldwide have witnessed unprecedented growth during the Corona times and besides that we couldn’t agree more that how e- commerce has been transforming the way business is being done in today’s digital age.
Not just big players but new kids on the block are also having level playing field as e-commerce arena has opened floodgate of opportunities for established as well as new players where they can add new consumers to their existing consumer base and expand their market; as obviously, online shopping has blurred geographical boundaries.
In light of the fact that smartphones penetration has allowed business players to reach out to the consumers online and stay connected to them 24X7. To up the game business entrepreneurs are increasingly approaching mobile and web development companies to develop e-commerce websites laced with bouquet of user-friendly features to capture the imagination of the customers and carve out one’s niche in order to stay upbeat in the fiercely competitive online market.
Benefits of a business website for small business is humungous. All you need is meticulously planned and well executed business strategies. Half the battle is won if you choose the right team that needless to say includes team of best app developers that develop tailor-made e-commerce website exclusively designed and customized for the client serving the needs best and obviously well-crafted website plays key role in company’s overall business growth.
6 Benefits of a business website for small business
Although, unequivocally it’s very crystal clear that running an online business literally means enjoying bundle of benefits but, six main benefits of e-commerce are as follow.
- No Geographical Constraints: – Running brick- and -mortar store comes with its share of disadvantages. Even if conventional store is located at prime location; it’s highly unlikely that people from far areas will visit the store. In nutshell, it directly impacts the business profit. But, in sharp contrast to that there is no geographical restrictions in e-commerce business. A business player can have pan global business without requiring to establish stores at multiple locations. E- commerce allows you to reach out to the consumers globally and garner maximum profits from selling the goods anywhere in the world.
- Reasonably cheaper to start the online business: – Against the preconceived opinion that running an online business is an expensive drive. The reality is that it’s relatively economical to kickstart the business online. E- commerce website saves the whopping expenditure on up-front investments that is otherwise requisite if one is opening a retail store. The time – period of launching a website also takes less time than establishing a conventional store. However, for opening an online store one has to spend money on buying web hosting, e-commerce software and domain name. But if you are running small business, you can manage the entire business operation on your own without making hole in your pocket.
- Multiple platforms to reach to the potential consumers: – Thanks with the ever-rising popularity of the social media networks, online business players now can use the popularity of these new mediums to their advantages. They can directly connect with millions of potential consumers on popular flatforms like Facebook and Instagrambycreatively pitching and promoting their products and services. It definitely boosts the business growth of the company.
- Online Business operates 24X7: – A consumer can instantly place the order online within seconds of choosing it at his/her preferred time. But, on the other side of the spectrum, a traditional store functions for the fixed hours and remain closed on weekend and specific occasions. No prizes for guessing that why consumers are making beeline to the online shopping websites as there is no time constraints and one can enjoy shopping even during the wee hours of the morning. It’s literally a win win situation for both sellers and the buyers. Small businesses are also registering robust business growth on the back of ever-increasing popularity of the online e-commerce stores.
- Open- channel communication: – E- commerce websites allow two-way communication means a consumer through personalized messaging and chats can interact directly with the buyers and the latest data shows that consumers are 80 percent more likely to buy the services and products of the online companies that offer loyalty programs, discounts and plenty of other benefits through customized communicationswith the consumers. Small businesses are also making huge profits establishing open channel communication with the customers.
- Consumer Insights:- In order to enhance the customer’s shopping experience business players can collect credible data and information from the Google Analytics, KISSmetrics and Crazy Egg and keep a track of consumer’s preferences and feedbacks to improve the services and win customer’s loyalty that will definitely accelerate the company’s online business growth at large.
Therefore, from aforementioned points it’s crystal clear that even small businesses can flourish online and garner huge profits even with the limited budget.